HEALTHBUS

Advertising Campaign-2021

Insights

Professional health care - mobile help, accessible and appropriate for rough sleepers in Bournemouth.
Their mission is to treat every patient with kindness, compassion, empathy, respect and no judgment.
Any donation will make a real difference and change lives.
They are team passionate about delivering outstanding care.

Strategy

To gain patients’ trust by showing clear copy about their service and support.

To send an emotional message to the viewers about how important is any little help.

To inform other professionals about HB’s mission, and to convince them to join this cause.

Proposition

Trust me, I am here for you. You are valued. Any little help matters.

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